BOAS fashion for good

BOAS is a recycled fashion brand with a mission to make fashion more sustainable.

If we stopped producing new clothes today, the fashion already in existence would be enough to dress the next four generations.

In other words, we don’t need more fashion. We need to make better use of the fashion we already have.

To bring this idea to life, we created the “Wear Me”, “Don’t Dump Me” and “Save Me” campaigns.

Overnight, Amsterdam was filled with clothes calling out to people, asking to be saved, worn and given a second life.

Through a TEDx talk and a series of media moments, we helped BOAS share its vision for the future of fashion.

Results

We created a lot of awareness around the subject. Got at TEDx spot and many large press interviews.