The idea behind HumanAid as an NGO was novel: an organisation that supports any nonprofit in the area.

We developed a visual language featuring symbols from (nearly) every language for them to use, emphasising that we all share a common humanistic ecosystem.

A brand video would then invite more people to join HumanAid, highlighting the importance of working together to solve the world’s most pressing problems.

Finally, a charity auction of one-of-a-kind NFT artworks would raise funds to benefit the victims of the conflict in Ukraine.

Results

During the project there was a large increase of new volunteers joining HumanAid. The project won an award at the Lisbon International award show (and was not entered anywhere else, it is an NGO and we all worked together as volunteers)