Al Jazeera Café in Doha
I worked in Doha on brands such as Qatar Airways, Coca-Cola and Al Jazeera.
When Al Jazeera opened its “AJ Café”, we created a rather unique project using parallax photography.
From a craftsmanship perspective, this was a whole new level of execution.
Together with two artists from Paris, we created miniature stories built around food.
The concept was inspired by the conversations that happen over lunch and dinner.
New ideas, stories, information, connections and all kinds of human to human conversations.
We called it “A Story with Every Bite”, using the concept to bring the hot topics of the time to life.
While the chef from Doha prepared the dishes, the Parisian artists created the art pieces.
These were then brought together on the photography set, where the stories came to life.
Through a live video broadcast, the client in Doha could follow the photoshoot in real time, alongside the client on set.
This was 60 layers of cake in full production mode, bringing together international talent, collaboration and craftsmanship with the Parisian artists and Dutch photographer Oof Verschuren.
Results
The campaign won awards at the Lynx Awards and Cristal Awards.
